Staples is the latest retailer to offer electronic rebate redemption, enabling customers to file their rebates without filling out long forms, locating receipts and making a trip to the post office.
While several chains offer electronic filing and tracking of rebates, Staples says its system is simpler and more complete and will get checks to customers faster and more reliably.
Staples says that about 90 percent of its vendors have agreed to participate in the new system, which may cost them money by increasing the number of rebates they actually pay out.
It's an open secret in business circles that companies count on a relatively low rate of rebate redemption. Most manufacturers farm the processing out to companies that some consumers have complained are less than eager to pay up. (See Special Report: Rebate Madness)
To keep customers on the straight and narrow, the system will be tied into Staples' returns database.
Staples says the new program is part of its overall strategy to set itself apart with the promise of being an easier place to shop, summarized in its new slogan: "Staples, that was easy."
Costco, BJ's Wholesale Club, MicroCenter and Rite Aid are among other major retailers offering some form of electronic rebate processing.